Sky is Europe’s leading entertainment company, headquartered in London. The group serves 21 million customers across Europe. We offer a range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose. We want to give you clear information about the information Sky collects and how we use it. This privacy notice applies to the use of personal information and other information by Sky UK Limited, Sky Germany, Sky Italy, Sky Ireland, Sky Austria and its group companies.
Any member of the Sky group may use and share, within that group and with its advisors, the information you provide and other information it holds about you for the purposes set out below.
Types of information we may hold about you and where it comes from
How we may we use your information:
We need your information so that we can, in accordance with the contract you have with us, provide you with content, products, services, tailored and personalised recommendations, general account management, and the management of traffic across our network. Sky uses your information to facilitate the operation of its network by choosing the most efficient root to transmit you request for communications service in the various parts of its network of equipment and systems.
This information may contain use of your IP address, MAC address, port information, logical network address or similar operational or technical information about your equipment or of each device you use to access Sky’s services. This information is necessary to enable to provide you with its services and products and is held securely within restricted areas accessed only by authorised persons,
In addition to using your information for such purposes, we may also use your information in the following ways:
Unless you've asked us not to:
If you wish to adjust what information we use or how we use it, you can do so via emailing firstname.lastname@example.org or contacting us via live chat nowtv.com/help. Please note that we may need certain information to enable us to provide you with the products, goods and services you ask for, so changes you make to your preferences or restrictions you ask us to make on how we use your data may affect what services we can provide.
You can choose not to receive direct marketing or tailored advertising. You can adjust your preferences in the following ways: by accessing My Account (UK) or emailing email@example.com (ROI), by calling us on 03442 414 141 in the UK or 0818 719 819 in ROI, by clicking on the "unsubscribe" link in marketing information from us.
You should be aware that when you access or use our content, products and services, we may collect information from the devices you use to receive Sky content, products and services by using 'cookies'. If you'd like to learn how to manage these cookies and choose whether or not to receive information of different types, please see the section "Controlling My Cookies" below.
Cookies are small bits of text that are downloaded to the devices you use to receive Sky content, products and services and access online information. Your browser makes these cookies available every time you visit the website again, so it can recognise you and can then tailor what you see on your device.
Some cookies are essential to help your devices download or stream the information, or so you can move around websites and use their features. Without these cookies, content, products or services you've asked for can't be provided.
Here are some examples of essential cookies.
Cookies allow the application or website to remember choices you make, such as your language or region and they provide improved features.
Here are a few examples of just some of the ways that cookies are used to improve your experience on our applications and websites:
We like to keep track of what websites, information and links are popular and which ones don't get used so much, to help us keep our information relevant and up to date. It's also very useful to be able to identify trends of how people navigate (find their way through) our information and when and where 'error messages' may originate.
This group of cookies, often called 'analytics cookies' are used to gather this information. The information collected is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies are used to improve how an application, a website and its pages work.
Our applications, web locations, websites and communications you get from us also contain small invisible images known as 'web beacons' or ' pixels'. These are used to count the number of times the page or email has been viewed and allows us to measure the effectiveness of the communication.
We also use 'affiliate' cookies. Some of our web based information will contain promotional links to other companies’ sites. If you follow one of these links and then register with or buy something from that other site, a cookie is used to tell the other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. For more information, see the Internet Advertising Bureau's guide about how affiliate marketing works.
We sell space on some of our websites to advertisers. The resulting adverts often contain cookies. The advertiser uses the browsing information collected from these cookies to:
It’s easy to choose not to receive behavioural advertising and manage your cookies if you want to.
Virtually all modern browsers allow you to see what cookies you've got, and to clear them individually or clear all of them. To find out how to do this go to aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.
In addition to the controls available on your computer, there are other ways of choosing not to receive Online Behavioural Advertising and other tracking cookies.
Please note that most of these choices work by setting a cookie that overrides the behavioural advertising cookie. If you clear all your cookies, you will also clear these opt-out cookies, therefore changing your preferences. In this instance you would need to choose again.
Organisations which provide more information on Online Behavioural Advertising
Any queries or comments about this privacy notice or for requests of copies of the information we hold about you if you wish to have a copy of your information, amend or transfer your records, or please contact firstname.lastname@example.org or Customer Relations, Sky Subscriber Services Ltd, PO Box 43, Livingston, West Lothian, EH54 7DD, UK. or to Customer Relations, Sky Subscriber Services Limited, One Burlington Plaza, Burlington Plaza, Dublin 4, ROI.
Please ensure you notify us of any updates, amendments and corrections to your information by contacting us online, by phone on 03442 414141 in the UK or 0818 719 819 in the ROI or through My Sky.
We will occasionally update this privacy notice. We will post a notice of any material changes on our website prior to implementing the changes, and, where appropriate, notify you using any of the contact details we hold for you for this purpose. We encourage you to periodically review this notice to be informed of how we use your information.
This Privacy and Cookies Notice was last updated June 2017.